Top 5 Business Apps Performance in Nigeria Q4 2022

During the fourth quarter of 2022, the top five business apps in Nigeria exhibited notable trends in weekly downloads, revenue, and active user metrics. Here’s an overview of their performance based on data from Sensor Tower.

Google Chat maintained a steady download rate, with weekly downloads fluctuating between approximately 43K and 47K. The app's weekly active users saw a consistent rise, starting from around 309K in late September and reaching approximately 344K by the end of December.

Zoom Workplace experienced variable weekly downloads, peaking at around 34K in late October and dropping to about 20K by the end of December. Weekly revenue for the app showed an upward trend, peaking at about $1.2K in the last week of October. However, active users saw a decline from around 385K in late September to approximately 305K by the end of the quarter.

WhatsApp Business demonstrated strong performance in weekly downloads, increasing from approximately 75K in late September to a high of about 136K by the end of December. The app's weekly active users remained relatively stable, fluctuating around the 2.2M mark throughout the quarter.

Google Meet (original) saw a gradual decline in weekly downloads, from roughly 20K in late September to about 12K by the end of December. The weekly active users also decreased, starting from around 130K and dropping to approximately 78K over the same period.

LinkedIn: Network & Job Finder displayed a consistent weekly download rate, fluctuating between approximately 12K and 17K. The app's weekly revenue peaked at around $7.5K in late October and mid-December. However, there was a decline in active users from about 581K in late September to approximately 502K by the end of December.

These insights highlight the dynamic nature of app performance in Nigeria's business app sector. For further detailed analysis and data, visit Sensor Tower.